You don’t have to be a social media guru if you’re not already. It’s never too late for you to use social media to market your business. You may feel that you are missing the boat if you don’t know where to start. It can seem daunting to start out on social networking with zero followers. So how do you create a community that is relevant, organic, and engaged? Introduce yourself to the community, and get noticed. Follow other accounts to get involved. Comment on key Follow influencer accounts and share your expertise, feedback, or input. Help your followers find the answers they are looking for online. Answer their questions, and interact with them online.
Every day, take a few moments to comment on key influencers accounts. Give your honest opinion and not just a ‘like’. This will help you to quickly build your network and attract people’s interest if you do this intelligently and genuinely. Social media marketing is addictive and time-consuming. HootSuite lets you connect all your accounts and schedule posts to appear at preset times. This will let you create content whenever Social Media Marketing you want and have it posted automatically, so you don’t have to do it manually multiple times per day. This can be especially useful for people who live in different time zones. Although it may work for some time zones, the majority of your UK audience won’t be awake if you post something at 10pm Eastern Standard Time (EST)
Your social media accounts should have a unique personality. What sets you apart from your competitors? Why should customers care? Your social identity can be created by coming up with unique hashtags, creating memes, running giveaways or competitions, and thinking outside of the box. This will make it easy for people to follow you and engage with what you post.
Your voice, tone and content should be unique. However, you can also use links to blogs and articles to reinforce your USP, highlight your accomplishments, promote your news, etc. Genuine content is what people respond to. They are savvy about knowing the difference between them and how to deal with each one. People don’t want spamming with irrelevant or self-promoting material. They want to feel appreciated for having interacted with you.
Remind followers to mention and thank you for sharing your content. Reward your followers whenever possible, and you’ll see your community grow. Slowly, engagement and followers will increase. Most small businesses have one or two founders who manage social media. But as the business grows, it becomes more common for them to be the ones doing the actual social media marketing.
Social media is much more than just a way of generating sales. It is also a way to connect with people from your industry who you may not otherwise have access to. It is important to establish relationships with thought leaders and other people of influence, so that they have a large number of followers.